Writing an evaluation paper
Thursday, August 27, 2020
Art Essay Example | Topics and Well Written Essays - 500 words - 57
Workmanship - Essay Example The dim works of art delineates the dull minutes that were being competent around then. The craftsman attempted to draw out the genuine circumstance in his general public. The image shows business as usual of the time in Honduras . This was the period that the slaughter occurred thus the craftsman has attempted to portray the genuine circumstance of how the pioneer was easily sited while the country was at war. The image catches the healthy imperativeness that the work of art appears. By means of solid and cement sound-related and visual pictures and through the solid estimated cadence, it uncovers that circumstance was more awful but then pioneers were not in charge of it. th picture is amusing to the genuine circumstance as the pioneer should to be quiet at such a disturbing war circumstance. The image can be depicted mage that centers around a work of art of fighting where a network or town takes part in a forceful way. . The image uses sound to word imitation to attempt to cause the work of art to show up genuine. It tends to be found that the irritating sounds in the artistic creations can be utilized to help depict the rough part of the circumsta nce as further as supported by the hues. The image was planned to show crucial points in time and records of occasions and subtleties of the history peopleââ¬â¢s life during that time. It plans to conceal all the more light on the composition by indicating that individuals protect their expectation and portray assurance to endure hard conditions. That is the message that is contained in this painting as introduced by the painter. Through the work, it is anything but difficult to learn and see increasingly about war life of that period and the individuals who occupied it.. The painter had in his brain an ethical inclination in that desire, outrage and avarices are distinctively found in the canvas. All the more along these lines, the image uncovers the painters aim of drawing out the message that in spite of having pioneers, the circumstance was needing. This image can't comprehend bolster its topics without alluding to the craftsmanship in light of the fact that the subject
Saturday, August 22, 2020
Romeo And Juliet With West Side Story Essays (366 words)
Romeo And Juliet With West Side Story William Shakespeare's Romeo and Juliet and Arthur Laurent's West Side Story are fundamentally the same as in examination. The characters in both these sad stories are practically symmetric in what sort of job they play and how they interface. Indeed, even the plot is commonly the equivalent with the exception of the progressions made because of the setting. Due to my interest of middle age Europe, I delighted in Romeo and Juliet more. Romeo and Juliet is an account of star-crossed darlings whose appalling end show their families the degree of harm that abhor can do. They setting of this play is fourteenth century Verona, Italy. Two rich families, Montague and Capulet, have a developing scorn for one another. Romeo and Juliet, two youthful young people, one from every family, begin to look all starry eyed at and need to confront the abuse of their quarreling families. They in the long run execute themselves toward the finish of the story, and their families acknowledge what shocking happenings their malevolence can prompt. These plot occasions and end show how love can beat abhor to the detriment of another. Monk Lawrence put it best by saying, These vicious pleasures have brutal closes. West Side Story is likewise an account of two darlings and how contempt and prejudice can hurt others. It happens in the 1950's on the West Side of New York. An American group, the Jets, and a Puerto Rican pack, the Sharks, are battling in light of prejudice and domain. Tony and Maria, who are from inverse sides of this contention, become hopelessly enamored and endeavor to cause the groups to understand that they ought not battle about prejudice or domain that they guarantee. Tony is shot by a Shark in a predisposition rage at this accounts unfortunate completion. Maria, taking note why this occurred, gets out, We as a whole slaughtered him...I can murder now since I detest now. This shows how the abhorrence, bigotry, and disdain of the two posses lead to occasion of Tony's demise, and others. Romeo and Juliet and West Side Story both underline what clashes and battling can prompt. Romeo and Juliet is the better book due to it's intriguing setting and capacity to relate with a typical youngster's life. Consequently, everybody should, at one point in their initial young years, read the account of Juliet and her Romeo.
Friday, August 21, 2020
Help Others Essay Ideas
Help Others Essay IdeasHelping others is one of the most noble of all the life's acts. If you can help a stranger, or just someone in your neighborhood, make sure that you do so in a way that they will be motivated to do good things for themselves. The more they see you as a help rather than a threat, the more they will want to do good things for themselves.When we think about helping others, we generally think about people who are doing it because they need our help and we are helping them in return. This is an important aspect of helping others, but not a necessary one. People tend to do good things for others just because they are there to see those things.There are two things you should be careful about when you write an essay on helping others. First, do not assume that everyone wants your help. Many people in our society are self-absorbed, self-centered, and simply wish to do as they please and do not think of their fellow man as individuals with needs and feelings of their own .Second, do not assume that everyone will respond positively to your essay. Even if you know the person well enough to assume that they will appreciate what you have to say, remember that there are many other people in our world. A number of those people may never have heard of you, and they may have a different idea of what they expect from your help. Be sure to include the appropriate discussion of how to reach out to the unknown people in your life.One of the main focuses of writing an essay on helping others is to reach out to others. You want to be aware of this, but also be careful to write the essay in such a way that the writer does not have to reach out. Instead, the essay is more about showing the reader how the essayist reached out to the people who will receive the help. In other words, the essayist can be identified as reaching out for help.When you write an essay on helping others, do not rely too heavily on quotes. As long as you do not quote yourself, you can keep th e quotes to a minimum. Remember that the essay is a personal reflection on the issues of the person being written about.Take time to consider how the essay will be received. Consider if the essay is too negative or too positive. You want the essay to express what the person wants the reader to see and hear. If the essay is too positive, it may be interpreted as mean-spirited.Helping others is not always easy. Some people have people in their lives that do not deserve their assistance. Sometimes, it is necessary to reach out and take the time to show the stranger that you care about them. If you take care in what you write, help others will find you to be helpful.
Tuesday, May 26, 2020
The Social Experience On-Campus or The Privacy of Living...
My best friend, Michael, and I were recently shopping around trying to determine where we were going to live starting in the fall next school year. We both spent this last semester on campus to fulfil Georgia Southernââ¬â¢s first-year requirement and both of us would be quick to agree that it definitely had its pros and cons. Before we started, we sat down and took a look at what on-campus and off-campus housing had to offer using a cost-to-benefit ratio. While living on-campus is great in the fact that you are able to walk to class faster, you are located closer to the meal hall, and you have the ability to go to the library without searching for a parking spot; due to the tolls it takes financially, socially, and personally in regards toâ⬠¦show more contentâ⬠¦Sock on the doorknob or not, itââ¬â¢s still not cool. Furthermore, this obligatory social behavior can certainly lead to an impediment upon your schoolwork and grades. Several studies performed by the Office of R esearch and Evaluation of the University of California concluded that students who live on-campus are approximately 50% more likely to skip class due to socializing than their fellow classmates who live off-campus (Office of Research and Evaluation). By living in the dormitories a student has easier access to distracting influences. You are only a stoneââ¬â¢s throw from the meal halls, only a short distance to the gym, and only a few floors from your friendââ¬â¢s room. Many would argue and say that living off-campus during freshman year of college is irresponsible. They would like to argue that being surrounded by people 24/7 is beneficial to the ââ¬Å"college experienceâ⬠. They would like to argue that there is a greater overall satisfaction in the students living on-campus as opposed to off-campus. They will even try to argue that on-campus residents are more likely to be involved in co-curricular activities and use campus facilities. As Ernest Boyer observed some yea rs ago, over a hundred hours of a week is spent outside of classes and studying; and use of facilities and participation in co-curricular events rounds out and augments what is learned in the classroom and furtherShow MoreRelatedLiving on Campus or off Campus932 Words à |à 4 Pagesnumber of college students choose to live off campus by renting a house or apartment in a community. There are many their own reasons to justify this choice. However, in spite of the freedom and comfort gained from living outside the college, most students still prefer to live in dormitories. In my opinion, I believe that the dormitory life is more meaningful and suitable for students who are pursuing higher education. Actually, living on campus or off campus are really difficult to chosen by freshmenRead MoreCollege Should Live On Campus885 Words à |à 4 PagesFiguring out whether a college should live on campus or live in an apartment is a big decision during their college years. The student has so many decisions to make and this is just another decision to make on the road to their future. Many aspects must be looked at when deciding to live on campus or live off campus such as expense, student life and proximity to campus and these are just some parts of the whole equation. Both living on campus and living off campus have their pros and cons, the option theRead MoreCollege Decisions: On or Off Campus?1361 Words à |à 5 Pagesyear of high school including deciding whether to live on campus or off campus. Each choice presents its own positives and negatives. The choice does not come easy because every student will have his or her own opinion of what is important. Both living on campus o r off campus have their advantages and disadvantages but on campus living can be more beneficial in the end. In order to make the correct choice of living on or off campus all factors must be considered including costs and personalRead MoreLiving on Campus vs Living Off Campus1150 Words à |à 5 Pages2013 Living on Campus versus living off Campus A college experience can be the greatest time in a studentââ¬â¢s life for the reason being, it is a new path the individual is taking to pursue his or her future career. While pursuing a career, every student has his or her own personal preference of whether or not to live on campus. Deciding where to reside seems to be the topic that runs through every college studentââ¬â¢s mind. Whether it is to live the college lifestyle filled with events and social opportunitiesRead MoreCollege : Dorm Or Apartment1122 Words à |à 5 Pagesfreshmen to live on campus. Adding room and board to the equation, the cost jumps to a staggering $20,182.(Undergraduate Admissions) That practically doubles the cost of a college education. Is it worth the extra expense to live on campus? College is a monumental transition. Typical incoming freshmen have lived with their parents their entire life, so they have not had all the responsibility that comes with living away from home. To ease the transition c ollege freshmen should live on campus. A dorm providesRead MoreLiving in a Dorm or living at home974 Words à |à 4 PagesLiving in a Dorm or Living at Home Have you ever enjoyed the whole sleepless night in a dorm with your friends? Students in dorms can do everything they want, go everywhere they like, and they can escape stresses from their parents and their own house. College is a stepping stone from high school to the real world. College is also a time for students who want to live independently and self-reliantly. College is usually associated with dorm life. Instead of living with their parents, most collegeRead MoreCommuting vs Dorming2445 Words à |à 10 Pageshigh school is which school to attend and whether to live on campus or commute. There are both advantages and disadvantages to both scenarios. The entire college experience is a learning trip and it is oftentimes a young adults first step towards independence. Living on campus is an adjustment and is a huge eye-opener to the real world. The college dorm life is considered to be part of the full college experience, but the costs of living in a residence hall can persuade students to remain home whileRead MoreNew Student Living Arrangements Proposal Essay2695 Words à |à 11 PagesNew Student Living Arrangements Proposal By: Natasha Oââ¬â¢Donnell Dr. Teresa Lao WRI 115 June 16, 2007 Memorandum MEMO TO: Darlene Anderson, President of Anderson and Associates FROM: Natasha Oââ¬â¢Donnell, Executive Assistant DATE: June 16, 2007 SUBJECT: New Student Living Arrangements Proposal Here is the report that you requested showing the views of off-campus living. This report shows that studentââ¬â¢s need new housing in the area. By a series of surveys listing the mostRead MorePreventing Cyber-Bullying And Trolling1547 Words à |à 7 PagesJumping off GW bridge sorry. That was the last status update Tyler Clementi ever posted to his Facebook page before leaping to his death off the George Washington Bridge in New York City. A month before his suicide, Tyler, who was gay, started his freshman year at Rutgers University and was housed with a roommate who did not approve of homosexuals. Unbeknownst to Tyler, his roommate began to electronically spy on him and eventually recorded him kissing a man. The roommate then posted the videoRead MoreEssay About College Out Of State2049 Words à |à 9 Pagesachieving your goals and getting an amazing education. 1. You wonââ¬â¢t know anyone You wonââ¬â¢t really know anyone around campus. You wonââ¬â¢t be surrounded by your friends anymore. Be prepared to put yourself out there to meet new people. Whether it is from your classes, dining hall, walking around campus, dorm room, and through other friends. You have to make new friends in order to have a social life now in college. Meeting new people is something that you will have to do now, so talk to the person with a
Friday, May 15, 2020
Essay about The Harmful Effects of Technology - 1651 Words
Since the Industrial Revolution of the eighteenth and nineteenth centuries, there have been many advances in technology. The invention of the telephone, the cell phone, and the computer have greatly increased societyââ¬â¢s ability to communicate, and automobiles have enabled more efficient transportation. Television and the World Wide Web have provided entertainment for people of all ages. Technological inventions seem to have improved our way of life, but they have caused many side effects that have a negative impact on the world as well. Although there have been many advances in technology in recent years, this technology has had a harmful effect on social interactions, health, and the environment. Technology has greatly changed the wayâ⬠¦show more contentâ⬠¦A person can add someone they have never even met before as a ââ¬Å"friendâ⬠on Facebook. Because of the internet, definition of the word ââ¬Å"friendâ⬠has taken on a new meaningââ¬ânow someone ca n be friends with a person they do not even know, just someone they know exists on cyberspace (Grant). There are many emotional risks involved in the excess use of technology. Many people are mentally affected by televisions, movies, and computers. With current celebrities constantly on the front page of popular search engines, email sites such as ââ¬Å"Yahoo,â⬠and numerous billboards, the images of what society deems ââ¬Å"beautifulâ⬠are ever-present in the lives of most people (Grant). The increase in technology over the past few years has made it much easier for wide-spread publicity; few areas in the United States are safe from the magazine covers of ââ¬Å"perfectâ⬠models or commercials of people with ââ¬Å"perfectâ⬠lives. This image of perfection has become detrimental to many, especially teenage girls. It is well known that girls in their teen years are often self-conscious, but the continuous exposure to societyââ¬â¢s picture of what girls should look likeââ¬âwhether it be a size double zero model on a magazine cover or a thin Hollywood sta r on Yahooââ¬â¢s front pageââ¬âhas significantly changed the way girls see themselves. Rather than learning toShow MoreRelatedThe Harmful Effects Of Overusing Technology1546 Words à |à 7 PagesThe Harmful Effects of Overusing Technology The discovery of technology has had plenty of so called positive effects on us Americans. Due to new technology based inventions, coming out every other day. We Americans are able to get places every day without much physical movement. We talk to each other without getting out of a chair or picking up a pencil, do our jobs quicker; easer; or with less people to deal with, create ways to carry our money and personal information without dealing with paperRead MoreNuclear Energy Pros and Cons783 Words à |à 4 Pagessource of power and may be used in the future as a means of substitute because it is free from pollution. There are many advantages of nuclear energies which the other form of energies cannot provide. Although it releases energy it does not inject any harmful gases like carbon dioxide, sulfur dioxide , carbon monoxide etc that is hazardous to environment. It does not constitute in the rise of global warming which the other form of energies do. When nuclear energy is being produced many area of the landRead MoreThe Effects Of Technology On Teen s Brain Development1708 Words à |à 7 Pages In the world today, the predominant force in teenââ¬â¢s lives is the use of their mobile devices, computers, and other forms of electronics. As the use of technology increases, concerns are growing about the amount of screen time teens should be exposed to, and if the use of technology can affect a teenââ¬â¢s brain development. The American Academy of Pediatrics, or the AAP, is considering raising the two hour screen time limit to four hours because of the growing use of electronics in our day and ageRead MoreTechnology And The Human Race908 Words à |à 4 Pagespath to ever increasing progress through technology and education. These technological advancements can be used for better or for worse, depending on the application, and the increasing education will impact technologies even further. However, it is often said that there lies another pathway to the destruction of the human species and the planet itself. Likewise, the destruction of the human race is also dependent on the application of advanced technologies. Abuse of authority and privilege by thoseRead MoreTechnology And Its Impact On Society1525 Words à |à 7 PagesThe technology is creating a generation capable of communication and understanding different cultures and belief. The technology is the application of scientific knowledge for practical purpose. It machinery and equipment developed from such as scientific knowledge. Humans have lived for thousands of years without any technology in small hunter gatherer communities, but now we have all of this technology and the population on Earth has exploded and will not stop anytime soon. ââ¬Å"Society seems enthralledRead MoreThe Impact of Mobile Phones on Teenagers1244 Words à |à 5 PagesIt is therefore a necessity to inform today s youth of the effects of owning a cellular phone. By reason of request from Mr. Howard, Prime Minster of Australia, to hear the concerns of Australia, a conclusive survey was conducted and revealed that chi ldren and teenagers are not aware of the major issues regarding mobile phones. Consequently, these issues need to be recognized by youth and society in order to prevent the harmful effects regarding addiction, health and debt amongst teenagers. TheseRead MoreCape Town and Japan1037 Words à |à 4 Pagespyrolysis as at its Kraaifontein waste management facility. This project will be the first for the Western Cape and made possible by the use of financial aid through a Japanese government grant to the value of R10-million which will sponsor the technology export from the Asian country (Kolver, 2014). The purpose of this article is to investigate the use of pyrolysis as an affordable, safe and effective method in aiding the minimization of waste material by the alteration of plastics into oil. Read MoreBenefit Of Technology Essay1023 Words à |à 5 PagesDoes technology benefit or hurt humankind as a whole? This is a question that pops up more and more as we continue to advance and integrate technology more into our lives. It is currently pretty clear that we use a substantial amount of technology some would even say to an exaggerated level. You might be thinking to yourself ââ¬Å"what are you talking about, technology is a must it helps us live longer than ever, cure diseases and illnesses and we can even create things only imagined in science fictionRead MoreCyber Bullying And Its Effects On Its Victims1651 Words à |à 7 Pagesuse of technology, digital culture and anonymity, cyber bullying has become a prominent issue that can have negative psychological effects on its victims through the power of these technological advances. This new 21st century term is derived from standard physical bullying has become a prominent and revolving issue as cellphone, texting and so cial media sites take away oneââ¬â¢s privacy by causing harmful psychological effects on its victims (Siegel, 2012). With the advancement of technology, cyberRead MoreEssay on Ozone Depletion and Industrial Output1042 Words à |à 5 Pagesgovernments, and academia, we have put so many environmentally harmful products into the atmosphere that our ozone ââ¬â the good kind, the kind that protects us from harmful UV radiation ââ¬â is becoming dangerously damaged. It is becoming thinner and developing holes, like the large hole over Antarctica. Predictions made expected the ozone hole to continue to increase and for the general thickness to get continuously thinner, so that the harmful UV rays of the sun would pass right through our atmosphere
Wednesday, May 6, 2020
I Am A Marine Biologist, And This Has Been My Dream Since I
In my future, I aspire to become a Marine Biologist, and this has been my dream since I was seven years old. I want to work with rescue and rehabilitation of manatees. Due to the fact that I want to go into the biology field, biology as a subject, in general, highly interests me. Upon entering the class, I was very excited with the opportunities that were being presented, and as each new chapter has been introduced, I have enjoyed the ability to relate what we learned to my life. For example, during soccer practices, I often think about the process of cell respiration, and how what I am doing is affecting my body. When you exercise, it jump starts a process in your cells. While this process is always taking place, this exercise increase the rate that process takes place at. This process is called cell respiration, and it is the chemical reactions that provide a cell with its energy. When you exercise, your body begins to use up your supply of ATP, breaking it down into ADP and using the energy from the breaking of that bond. However, it also stimulates the mitochondria to begin producing more ATP, which in the long run, leaves you with more energy. The first step in the process is the use of glucose in glycolysis. The glucose breaks down into 2 pyruvic acid molecules, 4 electrons ( NAD+ and NADH), and two ATP molecules are used in the process. Glycolysis creates 4 ATP molecules, so you gain 2 ATP in this part of the process. After glycolysis, there are two pathways thatShow MoreRelatedPhysical Education Is Not Always Simple And Requires Instruction972 Words à |à 4 PagesThere many things I am passionate about but the one that is closest to my heart is Physical Education. Physical education is not always simple and requires instruction. In sports there are coaches like in basketball who teach specific skills each day they coach. They need an environment that allows a student to ask questions without being ridiculed. I am studying to become a basketball coach because I was inspired by my own basketball coach (name removed to protect privacy). He is a great ChristianRead MoreReflection On The Adlerian Approach1137 Words à |à 5 PagesInterpretations and emotions associated with a prior event influence our present actions and attitudes. The desire to be a part of a community and take interest in others allows us to act courageously and work through the stresses of life. All human behavior has purpose and is driven by our past experiences. Recognition of inferiority causes humans to strive for superiority. Collectively, these tenets of Adlerian therapy provide the basis of counseling practice. Through the use of encouragement and clearlyRead MoreMy Future Career1994 Words à |à 8 PagesI have probably changed my mind when it came to my future career at least a hundred times. I have dreamt of being a teacher, a writer, a marine biologist, a baker, an occupational therapist, and many more things. Now, I know for a fact I want to go in to the medical field. I want to make a difference in peopleââ¬â¢s lives. After taking the job interest survey and going through the wide variety of jobs to my interest I have decided. I want to be a pediatric surgeon. I have no doubt in my mind thatRead MoreJewel Plummer Cobb : An African American Educator And Scientist2461 Words à |à 10 PagesA ââ¬Å"jewelâ⬠is defined as a precious stone that has been cut or polished. Furthermore, it can be defined as a person who is highly admired or someone very special (ââ¬Å"Jewelâ⬠). It is not every day that one encounters a jewel, or at least one with much prestige and value. That is why jewels are somewhat rare. Jewel Plummer Cobb is one individual who is exactly what her name says; she is very precious and highly admired by society. She is one of the rarest scientists in African American history. Her discoveriesRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words à |à 316 PagesIncludes bibliographical references. ISBN 0-226-52130-3 (pbk.) 1. Motion picturesââ¬âSemiotics. 2. Motion picturesââ¬â Philosophy. I. Title. PN1995.M4513 1991 791.43 014ââ¬âdc20 90-46965 C1P The French edition of Christian Metz s Essais sur la signification au cinema, volume 1, was published by Editions Klincksieck in 1971, à © Editions Klincksieck, 1968. ÃËThe paper used in this publication meets the minimum requirements of the American National Standard for Information Sciences-Permanence of Paper forRead MoreEssay on Silent Spring - Rachel Carson30092 Words à |à 121 Pagesà ©2000-2007 BookRags, Inc. ALL RIGHTS RESERVED. The following sections of this BookRags Premium Study Guide is offprint from Gales For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare Contrast, What Do I Read Next?, For Further Study, and Sources. à ©1998-2002; à ©2002 by GaleRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins ââ¬âSan Diego State University Timothy A. Judge ââ¬âUniversity of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words à |à 656 PagesE SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and CultureRead More_x000C_Introduction to Statistics and Data Analysis355457 Words à |à 1422 PagesIntroduction to Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia â⬠¢ Brazil â⬠¢ Canada â⬠¢ Mexico â⬠¢ Singapore â⬠¢ Spain â⬠¢ United Kingdom â⬠¢ United States Introduction to Statistics and Data Analysis, Third
Tuesday, May 5, 2020
The Australian Competition and Consumer Commission TPG Internet Pty L
Questions: 1. Briefly describe the nature of TPGs advertising which caused ACCC to bring these proceedings 2. What statutory provisions did ACCC allege that TPGs advertising contravened 3. What were the findings (conclusions) of the primary judge about the following aspects of the advertising bundling. the set up fee. single price.4. What were the differences in principle between the approach of the Full Court and the approach of the primary judge in evaluating whether the TPG advertising was misleading? 5. The High Court concluded that the approach taken by the Full Court was not correct. For what reason or reasons did the High Court come to this conclusion? 6. The Full Court, in coming to its conclusions, applied as a precedent the ratio in a case calledParkdale Custom Built Furniture v Puxu (Puxu). The High Court said that the Full Court wrongly applied the principle in Puxu. Explain why the High Court thought Puxu was not a proper precedent to apply to the TPG advertising 7. What did the H igh Court have to say about the dominant message approach? 8. What did the High Court say about the assumed level of knowledge in TPGs target audience? 9. Is an intention to mislead essential for advertising to be misleading? Explain what the High Court thought about this 10. If you were employed in the marketing section of an internet service provider or a fitness centre which was about to launch an advertising campaign promoting an attractive plan for membership in which there were several parts (costs and benefits) to be taken into account by potential customers, what advice would you give about the format of the advertising, based on your understanding of the High Courts ruling in ACCC v TPG? Answers: 1. TPG Internet Pty was a company engaged in providing internet connections to consumers. The name under which the company decided to give away its internet and phone connections was ADSL2+. Although the price mentioned for services in the advertisement of the company was $29.99 but there were hidden costs. The cost which a consumer had to pay after all the additional costs amounted to be $149.95 (ACCC, 2015). Hence, this was the reason for further proceedings which were taken against TPG. 2. TPG had been misleading consumers by providing internet and phone connections at higher amount than normal. The advertisements were misleading and the company went against the provisions of the Trade Practices Act 1974. The price mentioned for services in the advertisement of the company was $29.99 but there were hidden costs. The cost which a consumer had to pay after all the additional costs amounted to be $149.95. Hence, this was the reason for further proceedings which were taken against TPG (Dennis, 1996). 3. Bundling: It was found out by judge in the case that advertisement misled consumers and there were nothing declared about the additional costs either on TV or radio. Setup fee: Judge realised that set-up charges should be normal and in case of TPG, nothing was made clear by the company. In fact the company didnt mention anything about the additional set up charges rather it was mentioned that consumer just have to pay one-time for setting up connection. Single price: IN the case, judge found out that there was no one price declared by the company to consumer. The prices kept fluctuating (boosted in every case) which was unfair as per Trade Practices Act 1974. 4. Primary judge and full-court judge had differences in their opinion. Primary judge held company wrong for misleading consumers whereas full-court judge stated that consumers must be careful about every cost when applying for internet and phone connections (Jeffrey, 1994). 5. There were three key reasons as per which high court decided against full court. One, the opinion of the full court about dominant message was wrong. Second, statements used in regard to puxu used in this case were irrelevant. Third, misleading is one of the wrong practices undertaken by TPG. 6. In this case, the opinion of the full court was dependant on the results of the case park dale Custom Built Furniture v Puxu, but the provisions were wrongly misinterpreted. Park dale Custom Built Furniture v Puxu was about a furniture company so court said that consumers must consider brand before buying it. In this case, it cant be applied as advertisement was misleading and consumers cant pay attention to minute details. 7. Although high court stated that company is doing wrong since it cant issue a misleading advertisement but the court also added that consumers must pay diligence to such advertisements. However, high court do realizes that consumers dont pay much attention to advertisement and dont go through details minutely (Ellinghaus, 2000). 8. High court also stated that consumers might have an idea about the availability of in bundle with the telephone. But the advertisement of TPG can misled consumers since they might think that there are no extra costs for connection. The price mentioned for services in the advertisement of the company was $29.99 but there were hidden costs. The cost which a consumer had to pay after all the additional costs amounted to be $149.95. Hence, this was the reason for further proceedings which were taken against TPG. 9. The high court said that it is not important that companies post misleading advertisements intentionally (Kercher, 2010). However, the primary aim of the company to post such advertisement is to attract clients and present the services in best way possible. TGP case is similar to this as the company tried to present the services in best way but it misled consumers and they had to pay additional costs. 10. After going through High Courts judgment of the case ACCC v TPG, I would advise the company to withdraw their advertisements and highlight the best features about their services but also mentioning about the additional costs in the services. By this, consumers wont be misled and would benefit from the services a lot (Patrick, 2001). In this case, the price mentioned for services in the advertisement of the company was $29.99 but there were hidden costs. The cost which a consumer had to pay after all the additional costs amounted to be $149.95. Hence, this was the reason for further proceedings which were taken against TPG. References Australian Competition and Consumer Commission v TPG Internet Pty Ltd [2013] HCA 54 Campbell v Backoffice Investments Pty Ltd [2009] HCA 25 Trade Practices Commission v Optus Communications Pty Ltd (1996) 64 FCR 326 Parkdale Custom Built Furniture Pty Ltd v Puxu Pty Ltd [1982] HCA 44 Legislation Competition and Consumer Act 2010 (Cth) Trade Practices Act 1974 (Cth)
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